Most of us reimagine "who we are" are before we consider "what we are".  One is a logical extension of the other and one precedes the other.  If we, for example, define who we are by what we wear, we are logically a biproduct of our shopping habbits and hold very little substance beyond the number of shopping bags we carry.

Shopology is about helping you identify yourself with what you do.  Shopology is less about the shopping cart as it is about exploring the cultures and contexts surrounding your sports, occupations, and past-times; and people with whome you identify.  It's about then helping you decide what is most conducive to you being you, particularly in the realm of clothing. 

Shopology lets you "catalog shop" (as opposed to merely browsing a shopping cart) for this explicit purpose.  Whereas many apparel sites guide your decision-making and purchase motives along the lines of price and variety alone, Shopology blends a pattern of lifestyle inextricably with the labels, garments, and fabric of your existance.   It's what makes us different.

Look as well for the "lifestyle categories" which pull clothing styles and labels together into ensembles that best support who you are.  This is Shopology.